What is CannSell Expert Certification and why is it important?
CannSell Expert is an advanced certification program for cannabis retailers who want to ensure that their employees have the cannabis knowledge they need to sell cannabis products safely and accurately, as well as provide accurate customer experience. The Alcohol and Gaming Commission of Ontario (AGCO), which regulates cannabis retail stores in the province, created and approved the CannSell training program, the province’s only certification program, for all retail management and staff, and it is now a mandatory course that trains retail staff how to legally sell cannabis.
CannSell focuses on preventing cannabis sales to minors and alcoholic individuals who may endanger their own or others’ lives as a result of product usage, by teaching employees to deliver responsible customer service. CannSell Expert is a 25-hour training program available to cannabis sellers in Canada. To legally work in Ontario cannabis retail, CannSell Expert certification holders must also have their CannSell Standard certification.
Who should have CannSell Expert Certification?
The Alcohol and Gaming Commission of Ontario (AGCO) has now mandated CannSell Retail Training Certification for all cannabis retail store employees including managers, supervisors and store owners before opening and to get CannSell certification, you must score 80% or higher on the online exam.
Here’s a list of cannabis retail workers who needs a Cannsell Expert Certification:
- Store managers
- Retail license holders
- Licensed Producers
- Quality Assurance Persons
- Hiring Managers
- Store Operators
What do you learn through the CannSell Expert Certification?
CannSell Expert will train you for the following:
- Safe sales practices of cannabis products through hands-on training.
- Access to mandated CannSell standard certification as well as extensive cannabis retail training with cutting-edge science and sales instruction.
- Cannabis trends and retail knowledge to expand and evolve your business in the industry.
- Make sure your front-line employees and management are up to date on the newest advancements in cannabis science and how it interacts with the human body.
- Interactive learning method for problem-solving, customer service, and sales abilities in retail learning.
- Customized training is available for different business entities.
A successful trainee will know:
- The latest in cannabis science and how it interacts with the body
- Customer service and sales best practices and the art of bud-tending
- Safe handling, hygiene and store cleanliness and disinfection measures
- The cannabis plant and products inside and out
- Effective upselling and cross-selling techniques
- Safe and responsible use
- Interactive problem-solving
- Safety, laws, & regulations
Planning to get your Cannabis Expert Certification? Click here to join the training program!



